Down: The Dating App Taking the Shame Of Getting Down

TL;DR: Whether you’re looking for a safe place to big date or a personal place to get together, Down will be the number 1 app to turn to, particularly if you’re a woman. With 2 million users and 50 percent of suits satisfying IRL, getting a night out together or getting down never been simpler or more enjoyable. 

Gender usually is actually a taboo topic, especially if youare looking for it. But online dating is commonly in the same manner taboo.

Exactly how are you currently likely to only come out and state all that’s necessary is a hookup without feeling accountable? You are doing it through the Down application.

Or how are you supposed to start your self around online dating in case you are uncomfortable making use of the environment? Once more, you are doing it through the Down software.

Down is considered the most secure and confidential solution to express what you want (and acquire what you need) – no shame or anxiety!

How exactly to “Get Down” or “Get Date”

Of developing disappointment with all the dating industry, Colin Hodge cofounded Down (previously referred to as Bang with Friends) in January 2013 for individuals clearly, and independently, state what theyare looking for without embarrassment.

People, whose ordinary age ranges between 18 and 35, register through myspace, and Down utilizes people they know, friends of pals also connections to generate fits.

For one thing more severe, people can pick to “Get Date,” in case they need something even more everyday, they can pick “Get Down.'”

Preserving the private theme, regardless of what a person decides, anyone on the other end cannot view who they really are until they also choose to get a romantic date or get down.

Unlike most online dating sites, customers don’t have to complete an extended profile with smart anecdotes, and participation is completely secret unless the users decided otherwise.

Customers also are offered a Bangability score, which Hodge said is a “secret formula” depending on how people have actually viewed them as well as how lots of people are thinking about conference for either a night out together and getting straight down.

Down, which is available on apple’s ios and Android, also is launching a new feature also known as “Daily Picks,” in which consumers obtain the 10 most readily useful suits throughout the day instead of being required to swipe through hundreds, if you don’t thousands, of men and women locate a match.

“it’s simply a simple way of swallowing to the application, investing half a minute immediately after which happening together with your time – make sure you get that big date set up when it comes to few days and feel like it’s not an overwhelming procedure, but it’s a thing that merely suits into the existence,” Hodge said.

Maybe not another sketchy hookup app

So just what helps to keep Down from getting grouped with spammy hookup apps? Honesty.

Down took what was missing out on from the industry (a dating website that is not scammy or coming across too best) and developed a manner for those for connecting in a fashion that they know is actually giving them what they need rather than wasting their time.

“We’re accustomed to prospects style of sugar-coating the internet dating world,” Hodge mentioned. “We planned to provide people a very truthful way to get in touch with each other and make certain we aren’t, frankly, bullshitting all of them,” the guy mentioned.

This sincerity is also mirrored in Down’s user base.down3

Based on Hodge, the firm took the social approach to gaining grip, utilizing personal references to spread the news about the web site, with generated an even more authentic item and customers.

“That’s held the grade of all of our web site greater. It is also kept the portion of men and women coordinated and taking place a romantic date higher,” the guy said.

Another enjoyable fact: it’s mainly ladies who need to get down.

Hodge mentioned 75 % of women decide to get down when compared with 65 % of males, mentioning safety since reason.

“Frankly its a safer planet than simply meeting complete strangers,” he stated. “We would like to give women the opportunity to end up being an equal component when you look at the courting process also to have the independence to choose whatever intent they need.”

a modern-day secret admirer

The reaction from users has become extremely pleased. Hodge said individuals are excited to have somewhere where they could say what they need clear of wisdom, and Down is happy to have for them.

“People are achieving this anyhow off-line, so we might as well give them the technology to get it done in an easy method,” the guy stated. “We understood, specifically for younger generation, that there ended up being a need to take matchmaking to the contemporary age and come up with it plenty less complicated.”

Hodge motivates consumers to anonymously invite friends they would like to get straight down with through the web site. While guessed it – anyone you ask don’t know it’s you until they register.

“we would like men and women to invite their friends in a secret method through the application, and I also believe that elevates everybody’s likelihood of success,” the guy mentioned. “It really is a modern-day secret admirer notice you are able to deliver your buddies via text.”