Preferable over the Rest: Blue Nile™ features an Online collection of Exquisite Engagement Rings & Jewelry

The small type: choosing a wedding ring is actually a weighty job, however cutting-edge methods will customers get it right the first occasion. Blue Nile, the entire world’s largest online merchant of diamond jewelry, has helped much more than 500,000 wedding proposals since 1999. Their particular diamond collection and educational content material appeal to novice shoppers seeking to impress their unique significant others with sparkly pieces of jewellery. Blue Nile assures high quality craftsmanship within their inventory of over 150,000 diamonds and various other gemstones. You’ll create your very own ring using their interactive tools to select the slice, color, clearness, design, environment, and price you desire. Next time you are contemplating proposing or offering a romantic present to someone special, you’ll be able to scan Blue Nile for stunning precious jewelry at an affordable price.


In 1998, Mark Vadon had been on an objective to discover the perfect gemstone for his sweetheart — the only issue was actually he didn’t know any single thing about diamonds. The guy went into a jewelry shop and very quickly discovered themselves experiencing skeptical about the employees members as well as their blasé guidance. The guy revealed two bands that looked exactly the same as him and questioned exactly why there is a $5,000 price distinction between them.

The sales clerk beamed and stated just what mattered more than the cost was the band made him feel. To Mark’s analytical head, it was ludicrous. He stepped out from the shop empty-handed and exasperated, but he had been additionally determined to learn more about involvement rings so he could understand exactly what he was paying for.

Mark, a Stanford-educated numbers cruncher, approached his ring-buying decision as he would a research task and moved on the web to obtain all the insights. He came upon a site known as Internet Diamonds, a retailer that provided useful explanations and led tutorials about diamonds to boost their unique jewelry collection.

Compliment of this resource, Mark believed positive when purchasing a highly skilled band online — for thousands around the bands he had seen on shop.

He had been so taken from this consumer-friendly experience which he got touching your website’s manager, Doug Williams, to discuss buying the company. They received up conditions on a napkin over meal. By spring of 1999, Mark had increased above $6 million, sufficient to take-over online Diamonds, that he renamed Blue Nile. Nowadays, the internet site will be the biggest on the web store of certified expensive diamonds and fine jewelry, but they still prioritize consumer knowledge above all else.

“Education will be the spine of one’s organization,” said Josh Holland, Director of Brand Enjoy. “we’ve got a customers-first mentality.”

If you prefer it and would like to put a band onto it, you can rely on Blue Nile to really make the procedure simpler by giving clear information, qualified advice, and a large number of independently-graded diamonds. The website’s ample methods go consumers through the crucial features of a diamond and gives easy-to-use methods to restrict your hunt for a wonderful piece of jewelry.

“We attempt to guide men and women to make the greatest purchase yes it’s true on their behalf,” Josh told us. “We help customers choose the best mixture of characteristics to increase their unique budget to get  a lovely diamond.”

Over 150,000 expensive diamonds personalized towards Budget & Taste

Any impressive proposition starts with the diamond. You can’t get upon one knee with any outdated ring-in your own hand. With a stock of greater than 150,000 expensive diamonds, Blue Nile provides clients no conclusion of engaging choices. Relating to Josh, about 70percent of Blue Nile’s profits originates from engagement bands.

The web site allows partners to generate their own rings from deciding on the diamond to deciding on the setting. 1st, you’ll make use of straightforward slider resources to pick just the right shape, rate, carat, cut, tone, and clarity of your own diamond. Then, you’ll pick a setting, sorting by shade, price, style, or developer, to counterbalance the diamond. On Blue Nile, it will take a matter of minutes to set up an original production.

Whether you’re enamored by sheen of platnium or interested in platinum’s resilience, Blue Nile assists you to restrict countless choices into one customized band.

Acquiring engaged is actually a once-in-a-lifetime method of occasion, so the majority of people buying involvement rings tend to be novices, not sure of whatever’re looking for and totally new to ring purchasing. Blue Nile’s team comes with the knowledge to train first-timers how to find the diamond ring which fits perfectly.

Accessible, transparent, and useful, this jewellery merchant does not stress clients into getting something outside their methods. Because Blue Nile runs as an on-line shop, they have substantially significantly less overhead and certainly will offer top quality expensive diamonds at a portion of the fee you’ll find in a traditional jewellery store.

As well as an independently-graded GIA report, numerous item photographs reveal on line consumers what their own jewelry will appear like out of each and every possible position. Plus, the site provides a 360-degree movie view of any diamond through the Diamond Visualization Software. Making use of sophisticated innovation, Blue Nile magnifies the diamond and rotates the image so consumers can see every detail.

“You get an alternative feeling of precisely what the diamond seems like, and also the graphic is spectacular,” Josh informed united states. “since it is very magnified it’s actually better yet than keeping it in your hand.”

Experienced Jewelers show you Intelligent Ring-Buying Practices

The degree area on Blue Nile’s internet site encourages one be a specialist in expensive diamonds. Their detailed jewelry instructions cover from locating the (or your spouse’s) band size to picking out the diamond attributes important to you. You can study about metals, gemstones, pearls, wedding rings, also jewelry at the same time.

“Even a little little bit of analysis may go a long way,” Josh said. By understanding why is a diamond pretty much pricey, customers can prioritize what they want in their jewelry and cut costs through better shopping.

“My personal fiancé and I also did some investigation, also it all paid when we watched the ring. Blue Nile is actually fantastic!” — Manjari, a satisfied buyer from Irving, Tx

Blue Nile provides thorough resources so first-timers makes well informed decisions about their diamond’s carat, understanding, tone, as well as other facets. The consultant team doesn’t work on payment and really aims to help with no-cost purchasing tips. In regards to diamond carat fat, such as, their unique professionals advise “to optimize your budget, consider buying a diamond definitely slightly below your ideal carat weight.”

Downline whatsoever quantities of the company typically get a personal fascination with customers. “certainly one of the best tales,” Josh informed us, “is our very own jewelers record title associated with the customer of ring they can be concentrating on so it is not simply a ring to them.”

Every coverage & Guarantee throws the consumer’s Needs First

Oftentimes, buying a diamond implies producing a lifelong dedication, so it’s crucial that you select a dependable merchant to be sure the proper fit. Blue Nile guarantees satisfaction through many customer-first policies. Like, the company can make a 30-day money back promise on returns for many their own precious jewelry.

“high quality and workmanship is vital to you,” Josh stated. “We make sure the ring is precisely great before it goes out the doorway, and we stand behind that really work with a no-questions-asked return plan.”

Blue Nile supplies free resizings and cleanings throughout the first year after buying a customized gemstone. Plus, clients enjoy for years and years diamond improvement plan should they ever need change their unique diamond with a more recent, higher priced diamond.

If you would like actually see Blue Nile’s jewelry yourself, available a webroom area in your area. To get around the world, shoppers can consult with well-informed jewelers and in actual fact deal with Blue Nile’s precious jewelry. The webroom’s jewellery is for display merely, but you need their particular apple ipad to position your order, if you want. Blue Nile’s bodily locations tend to be a no-pressure atmosphere where browsers are introducing check and feel their particular precious jewelry.

“There’s little risk,” Josh demonstrated. “we all know the intrinsic worth of exactly what our very own jewellery often means to someone, and that’s a responsibility we take extremely seriously.”

Unlike many jewellery retailers, Blue Nile promotes assessment shopping. Actually, they suggest being able to access their internet site in your smart phone while in a jewelry shop to perform a side-by-side evaluation of prices immediately. This empowers you to receive the greatest deal in-store and online.

Based on Blue Nile’s cost Match warranty, “if you see a comparable GIA-graded diamond at less price,” they are going to fit the cost. Simply call 1-888-565-7641 to produce the state at no cost. With uncompromising design and unbeatable rates, Blue Nile guarantees fulfillment on every purchase.

Blue Nile: assisting you Get a hold of Your Diamond in Rough

We’ve all heard expensive diamonds are a lady’s best friend, but, for several you fellas on the market, diamonds could be your own friend, also, invest the the time to know the thing that makes all of them sparkle. Blue Nile creator Mark Vadon learned firsthand exactly how intimidating it could be to choose an engagement ring. Thus, he established a less complicated strategy to teach individual about diamond pricing, and from now on you can aquire your selected band online for a fraction of the price.

Made to finally, Blue Nile provides not too expensive and strikingly beautiful diamonds in a variety of colors, incisions, and styles. From one-of-a-kind wedding bands to elegant Valentine’s Day pendants, their extensive assortment of jewelry contributes price towards special moments.

Blue Nile backs the grade of their unique diamonds with customer-first guidelines and advanced customized resources. If you’d like to show the individual you like just how much he way to you, purchasing a diamond, pearl, or gemstone can certainly work. Using Blue Nile’s buying guidelines, involved couples can figure out how to save money on their unique involvement or marriage rings so they have significantly more to invest on vacation!

“you may get a diamond ring in a more contemporary method through Blue Nile. You don’t need to do it the existing method any longer,” Josh stated. “you want to show individuals to get like experts, making use of all of our guidelines getting the purchase price they want without diminishing top quality.”